Built for the gap between customer demand and human attention.
Trelinx Pte. Ltd. builds AI front-desk and customer-operations software for Singapore businesses where calls, WhatsApp and local operations compete for the same human attention.
Singapore company.
60 Paya Lebar Road, #06-28, Paya Lebar Square.
hello@trelinx.com.sg
Two co-founders, one problem.
Hariz Farhan
Hariz spent 10+ years in direct sales (roadshows, door-to-door B2B, CRM and finance products) and built three businesses of his own along the way. Every one hit the same wall: hot leads going cold while the team was mid-call. He saw it wasn't about hiring more people, it was structural. In 2026 he co-founded Trelinx to fix it.
LinkedIn →
Mahmoud Othman
Mahmoud is the CTO and architect of Trelinx. He built the voice AI, WhatsApp engine, multi-tenant routing layer, and the real-time Command Centre that operators use to run their front door. His work sits at the intersection of real-time systems and applied AI. Previously he co-built K8Studio at CloudOps, a Kubernetes IDE used by infrastructure teams worldwide. He joined Trelinx because production-grade voice AI is still rare — most of what exists is a demo, not a system Singapore SMEs can run their front door on.
LinkedIn →Operational AI that works alongside people.
The premise is simple: customer demand arrives concurrently, while human attention does not. Routine work should be completed automatically without hiding the exceptions that need people.
Useful before impressive
A completed booking is more valuable than a clever conversation with no operational outcome.
People keep judgement
Trelinx should remove repetitive demand, not pretend every customer situation is automatable.
Operations stay visible
HQ should be able to see completed work, exceptions and handoffs across locations.
The product and the website follow the same interaction philosophy.
Reduce cognitive load, preserve context, make state visible and let users remain in control.
Do not make customers or operators restart.
Make completed work and current state obvious.
Let people intervene where judgement belongs to them.
Describe capabilities and limitations without hiding either.
The product is the strongest explanation.
Try a live customer workflow before deciding whether Trelinx is relevant to your operation.